From loans to savings, simplifying everything. Reimagining finance for The Philippines.
From loans to savings, simplifying everything.
Reimagining finance for The Philippines.
From loans to savings, simplifying everything.
Reimagining finance for The Philippines.
Team
Harika K, Design Manager
Me, Product Designer II
Tavishi B, Product Designer
My Role
Individual Contributor, leading product design from research to development.
Duration
6 months (April 2023 - September 2023)
About SAVii
A platform offering salary-linked loans and financial wellness tools to empower employees through easy access and education. It partners with employers to provide responsible credit access and promote financial literacy among the workforce.
Let's understand the problem better, through Marco's story
01
01
High drop-off after sign-up
High drop-off after sign-up
Many users don’t complete their loan applications after creating an account, leading to low conversion.
Many users don’t complete their loan applications after creating an account, leading to low conversion.
02
Reduced loan approvals
Abandonment in the early flow prevents potential customers from securing loans they need.
02
Reduced loan approvals
Abandonment in the early flow prevents potential customers from securing loans they need.
The Problem
The Problem
01
Reorganized fields
Grouped inputs logically to reduce cognitive load and improve flow clarity.
02
Used progressive disclosure
Deprioritized less critical fields to help users focus on one task at a time.
03
Simplified complex steps
Split overwhelming tasks into smaller, manageable actions to ease completion.
The Solution
✅
11% positive decrease
in loan application drop-off rate. (Measured within 2 months of changes to high-friction screens)
✅
2x increase
in first-pass document approvals (Fewer errors and resubmissions observed)
✅
Positive feedback
by users that completed their application. (Collected via in-app surveys and support tickets)
Impact
01
Reorganized fields
Grouped inputs logically to reduce cognitive load and improve flow clarity.
02
Used progressive disclosure
Deprioritized less critical fields to help users focus on one task at a time.
03
Simplified complex steps
Split overwhelming tasks into smaller, manageable actions to ease completion.
The SAVii turnaround
✅
11% positive decrease
in loan application drop-off rate. (Measured within 2 months of changes to high-friction screens)
✅
2x increase
in first-pass document approvals (Fewer errors and resubmissions observed)
✅
Positive feedback
by users that completed their application. (Collected via in-app surveys and support tickets)
Impact
Let's deep dive into the Process
Understanding the problem with the older design
Went from questions to discoveries
📝
Working with constraints
We improved the user journey by refining the flow and visuals, making the experience more intuitive despite system limitations.
📝
More room to simplify
So much more can be done. The document upload step still feels heavy. Reducing input fields and removing redundancies can further streamline the process.
📝
Scalable design impact
We built a reusable component library for SAVii, which not only improved consistency but also led to future collaborations on new features and a full website redesign.
Reflections & Learnings
We analyzed user metrics across the entire funnel to pinpoint exactly where users were dropping off and identify opportunities for design improvements.
Click data revealed three major steps with significant user drop-offs
Understanding the problem with the older design, with real data
From funnel analysis and user interviews, we gathered key insights and identified 3 major problems to solve.
Turning discoveries into actionable insights
Welcome to the Solution Space, a not-so-linear journey of UX wins.
Users dropped off early due to a long, confusing form with no clear sense of progress. We found 12% of drop-offs happened during the supporting information section.
Lengthy application process
Step-by-step information
01
Grouped fields more logically (Personal, Address, Professional)
02
Reduced perceived effort by breaking into 3 smaller steps
03
Moved document uploads to the end to ease early-stage friction
We spoke with 12 users to understand their views on loans and why they dropped off—some had only signed up, while others started the application but didn’t finish.
Click data revealed three major steps with significant user drop-offs
Understanding the problem with the older design, by talking to users
Cognitive Overload
Streamline & Simplify
We identified a 14% drop-off on the loan offer screen and conducted an audit to uncover friction points. Using user feedback, we prioritized key decision-making factors and applied visual hierarchy and progressive disclosure to reduce cognitive overload.
01
Optimized decision making
02
Calculations on progressive disclosure
03
Clear communication
Lack of user readiness
Flexible Options
The upload documents screen had the highest drop-off rate at 25%. We analyzed user interviews to uncover pain points and translated them into focused HMW questions to guide ideation.
Ready-set-go
To help users feel ready, we added a clear document checklist upfront in a navigation pop-up and included a reminder before the final step. This made sure they knew what was needed before starting the application.
Solving for Payslips
To simplify payslip uploads, we provided the required date ranges and specified the need for the payslips to be issued consecutively. This would stop the errors in wrong payslip uploads.
Being a friend through the process
When a document is selected, a preview pop-up shows a clear image for instant confirmation. Helpful tips are also provided to guide users in capturing high-quality images, including selfies.
Ready-set-go
To help users feel ready, we added a clear document checklist upfront in a navigation pop-up and included a reminder before the final step. This made sure they knew what was needed before starting the application.
Solving for Payslips
To simplify payslip uploads, we provided the required date ranges and specified the need for the payslips to be issued consecutively. This would stop the errors in wrong payslip uploads.
Being a friend through the process
When a document is selected, a preview pop-up shows a clear image for instant confirmation. Helpful tips are also provided to guide users in capturing high-quality images, including selfies.
You made it here! Hope you enjoyed the ride
(and all the pixels and problem-solving along the way).
SAVii’s Website
⚡️
We also had the chance to redesign SAVii’s website after this project. While I don’t have a full case study for that journey, it was a great experience working on it over three months - and you can check it out live here!
Hey! Got a laptop nearby?
The full scoop (including the non-linear process - real product, real people, real designs) lives on the web version of this portfolio!
Team
Harika K, Design Manager
Me, Product Designer II
Tavishi B, Product Designer
My Role
Individual Contributor, leading product design from research to development.
Duration
6 months (April 2023 - September 2023)
About SAVii
A platform offering salary-linked loans and financial wellness tools to empower employees through easy access and education. It partners with employers to provide responsible credit access and promote financial literacy among the workforce.
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
Connect to Content
Add layers or components to infinitely loop on your page.
How do I draw Frames?
To draw a Frame, click on Layout in the Toolbar, then select Frame. Now, you can click and drag anywhere on the Canvas.
How do I add images?
To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.
How do I add videos?
To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
Flexible options
You made it here! Hope you enjoyed the ride
(and all the pixels and problem-solving along the way).
SAVii’s Website
⚡️
We also had the chance to redesign SAVii’s website after this project. While I don’t have a full case study for that journey, it was a great experience working on it over three months - and you can check it out live here!
Got a product design role, a weird idea, or a slide deck emergency?
Email me at ishakoul1098@gmail.com
Made with 💛 by Ishani Koul. Big thanks to Goran Babarogic for the original template that I tweaked, tailored, and turned into my own little corner.
Got a product design role, a weird idea, or a slide deck emergency?
Email me at ishakoul1098@gmail.com
Made with 💛 by Ishani Koul. Big thanks to Goran Babarogic for the original template that I tweaked, tailored, and turned into my own little corner.
Got a product design role, a weird idea,
or a slide deck emergency?
Email me at ishakoul1098@gmail.com
Made with 💛 by Ishani Koul. Big thanks to Goran Babarogic for the original template that I tweaked, tailored, and turned into my own little corner.